Notes from the
ordering layer.
How the platform is built, what it costs to run, and the arguments behind the decisions. Written for the people who have to defend those decisions to a client.
RSS feedPackaging restaurant ordering as a retainer, not a project
A one-off build pays once and then generates support tickets forever. Here is how to structure ordering work as recurring revenue — what to include, what to meter, and what to refuse.
Read the postWhite-label that survives a client asking questions
Swapping the logo is the easy 20%. White-label fails at the seams — the email sender, the receipt footer, the dashboard URL, the favicon. Here is the full list of places a vendor name leaks.
The commission gap is your best sales argument
A studio does not sell ordering software. It sells the difference between 13% of revenue and $85 a month — and keeps a healthy slice of that difference. Here is the arithmetic to walk a client through.
What you can promise a client about speed — and defend
Clients ask why their ordering page is faster than the marketplace, and their IT people ask which datacenter it runs in. Both deserve a real answer. Here is the one behind running every storefront at 300+ locations.
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